Thanks to Linda Leighton at Raleigh Recycling for this info:
“… For those of you who would prefer to OPT-OUT – to NOT receive phone books NEXT year, please visit web site www.yellowpagesoptout.com. You will be asked for your zip code, after which you will be presented with a listing of the known publishers of directories for your area and the proper way to request an OPT-OUT.
Scott Mouw, Section Chief at the N.C. Department of Pollution Prevention & Environmental Assistance has been working with the Product Stewardship Institute in getting waste reduction measures like this opt-out brought forth. He is very interested in hearing feedback from if you take advantage of the OPT-OUT. Just jet him an email with your experience in using it, what did you think? Scott’s email is firstname.lastname@example.org. Your feedback will help in ongoing interactions with the phone book publishers industry.”